Monthly Archives: novembre 2014

Why You Need to Use Video Marketing Your 2015 Social Media Campaign

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Well, in case you haven’t heard, social media is now increasingly turning towards video marketing. Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute. Every major social network, from Facebook to [...]

What Is Content Marketing? And Why You Need To Understand It!

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In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to [...]

For Your Consideration: Could a Branded Documentary Bring Home the Oscar?

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"It really doesn't matter any longer if it's branded entertainment or entertainment," said Dominic Sandifer, Greenlight Media and Marketing president and co-executive producer. "What matters is if it's a great story." Getting a documentary bankrolled is harder than ever. At the same time, documentaries are in vogue thanks to the growth of online video channels like Netflix [...]

Why online video is the future of content marketing

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Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their [...]

5 Ways to Make Your Video Marketing Campaign Succeed

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YouTube is 20 times more engaging than Facebook. One minute of video has the effect of 1.8 million written words. Here are five key methods for pulling off a great video marketing strategy. As native branded content takes on a bigger role in digital marketing, it’s time to take video marketing seriously. In 2014, digital [...]