7 Lessons From Content Marketing’s Greatest Hits

7 Lessons From Content Marketing’s Greatest Hits

ContentMarketing_greatesthitsLately, it’s impossible to open a newsletter, check Google alerts, or visit any news sites without reading something on the benefits of content marketing. It seems as though the entire marketing industry is out to convince the world that this is the wave of the future. While that may be true, there is a real shortage of practical, how-to advice for brands that want to dip their toes in the content marketing pool.
Yes, advances in technology and the rise of social media as a marketing channel have eliminated the need for traditional modes of distribution. But at the end of the day, creating great content and getting it in front of the right audience still demands creativity and skill.
Luckily, there are already a handful of companies who have really nailed down the art of content marketing, and their efforts serve as great examples. Here’s a closer look at some of the do’s and don’ts from content marketing’s greatest hits.
Un article d’avril 2012 à redécouvrir sur Mashable.