Big Idea 2013: Put a Content Engine Inside Your Company

Big Idea 2013: Put a Content Engine Inside Your Company

If you want to grow your business in 2013, I have one piece of advice – put a content engine inside your company. It’s no longer optional. It’s required.
This may seem counterintuitive. After all, the world is awash with content. Why create more?
The answer is that, on the Internet, you need it to stand out from everyone else. Quality content always rises to the top. And it can differentiate you from your competitors.
Next year the divide will widen between those who think and act like media companies and those who don’t. It can be easy to get started and ramp up. Don’t sit on the sidelines and toil away in obscurity.
Here are five lessons in the art and science of storytelling I learned by studying the pros …
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