Content Marketing Is The Key To Your Consumer

Content Marketing Is The Key To Your Consumer

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want.
Article très intéressant de Forbes sur le brand content avec les exemples de Virgin Mobile, American Express, Marriott, L’Oréal et Vanguard. A lire ici.