Content is the key to social media success for businesses. But the question what exactly is meant in this case by “content” mainly is answered with different forms of “information”. Content Marketing is hot. With content like industry news, projects stories, challenges and solutions, interviews, knowledge, insight and analysis you can build yourself and your business a reputation as an expert, information is what gets you the attention you seek and makes you stand out from the mass. The one person, that has the most, best presented and farthest shared information is regarded as a thought leader and the person to turn to in case of need. That is content marketing.