When Bill Gates wrote ‘Content is King’ back in 1996, he was bang on the money. 18 years later, content is highly regarded as one of the best ways to draw in leads, drive sales and promote your brand. And with 93% of marketers using content today, it just goes to show how forward-thinking the former CEO of Microsoft really was.
With the average marketer now using 12 different types of content, it’s clear to see that content marketing is here to stay. As marketers, what we need to do now is start coming up with new types of content so that we can move forward and become thought-leaders within our niche.